Best Apple Deals of January 2021

With the New Year comes January and Winter Sales – music to the ears of any Apple deal hunters. While you won’t find many deals directly from Apple (unless you’re a student or buying refurbished) there are excellent offers on Apple hardware from a number of other retailers – if you know where to look. 

Scratching around for Apple deals can be a fool’s game, and a sure-fire way to lose time you probably can’t afford to spare. The good news is we’ve taken that hit for you, and you can put your trust in our team of Apple experts to bring you only the Apple deals worth knowing about. We’re already seeing sizeable discounts on 2020’s iPad and iPad Air, the M1 Macs and Apple Watch. 

Check out all the best Apple offers of January 2021 along with all the Winter Sales that currently have offers on Apple devices.

January and Winter Sales on now with Apple deals – Quick links

• Amazon – 30% off Apple Watch 5,  along with 35% off Fitbit and more
• AO.com – £24 off iPad Air 4th gen, £20 off Apple Air Pods Pro and £21 off AirPods
• Argos –  £100 off MacBooks
• Box.co.uk January deals across iPad Pro (4th gen) with up to £20 off
• BT – £50 off AirPods with Apple Watch, £20 off iPad with APPLETAB20
• Carphone Warehouse – Big data SIM deals
• Currys PC World – Up to £106 off Apple MacBook Pro with M1. We’re separately covering the best Currys deals here
• eBay – £140 off Watch Series 5
• Fitbit – Up to £30 off for New Year. See our curation of the Best Fitbit deals.
• John Lewis – £150 off MacBook Pro, Up to £150 off iPad with trade-in, up to £450 off MacBook Pro (Intel) with trade in. 
• KRCS – 5% off Macs and Apple TV, plus discounts on iPad and Watch
• Mobiles.co.uk – Cheap Apple iPhone 12, iPhone 11 and iPhone 8 deals
• Mobile Phones Direct – High data plans available across Apple iPhone with no upfront costs
• MusicMagie – Up to £100 off refurbished iPhones, including iPhone 11 Pro Max (256GB)
• Nintendo Switch – Best January discounts online. Ring Fit deals can be found here.
• NordVPN – 68% off if you sign up for two years. NordVPN is our top VPN pick.
• Oculus Quest 2 – Where to buy one now
• O2 – Winter Sale – Discounts on iPhone, iPad, 120GB SIM for £20 with 6 months of Disney+. 
• PlayStation 5 – Where to buy PS5
• Tesco Mobile – free AirPods Pro with iPhone 11
• Three – No upfront costs on iPhone SE starting at £22p/m , 50% off first six months on select iPhone 12 plans
• Very – £50 off Powerbeats Pro, £50 off AirPods Pro, £34.51 off AirPods with Charging Case
• Wex Photo Video– Discounts on cameras. microphones, lighting equipment, rigs and more
• Xbox Series X & Xbox Series S – Best deals across the web

Apple Back to School Sale

Apple hasn’t offered any special deals for 2021, however it did kick off its Back to School Sale in Australia, New Zealand, Brazil and South Korea. Staff and students in higher education can now get a free pair of AirPods with Mac and iPad purchases, along with 20% off AppleCare+

We’re expecting a similar offer to land in the UK and US this summer. We’re tracking all news related to Apple’s Back to School sales in this article.

Top Apple Deals right now

That’s just the top 20 – there’s a load more of where that came from right here.

Once you know what you’re looking for, check out our dedicated deals pages. We spend hours scouring the web for the best promotions every month so you have them at your fingertips:

You may also find these articles helpful for deals on non-Apple products:

If you want to compare the different Apple products and their prices, Apple conveniently charts configurations and starting prices on its products:

• MacBook and iMacs – see pricing differences across MacBook and iMac models based on screen size, processors, storage and more. You can choose up to two devices to compare side by side.
• iPads – compare capacities and prices across all iPads, including Wi-Fi and Wi-Fi and Cellular models
• iPhones – use the drop down on Apple’s site to compare configurations on up to three different iPhone models. Clicking through to an individual model will take you to the RRP.
• Apple Watch – see prices across all Series, both GPS and Cellular models.
• Apple TV – compare capacity and price across Apple TV against Apple TV 4K.

Where to find the best Apple deals

Beyond Apple, you can expect to find great Christmas deals from authorised Apple resellers such as KRCS. KRCS covers the full range of Apple products, including AppleCare coverage and Beats headphones.

Of course, Amazon is the ultimate juggernaut to watch. We would recommend signing up for the 30-day free trial of Amazon Prime so you can take advantage of the Lightning Deals.

Lightning Deals slash prices off limited stock items, which is why the deals only last a few hours. The benefit of a Prime membership is that you would be able to access the Lightning Deals 30 minutes in advance of non-members.

It’s a good idea to keep an eye on the competing retailers that offer Apple products, some of which include:

If you’re in the US, see these major retailers:

Where to find refurbished Apple deals

When to expect major Apple deals – Key dates

Don’t forget, there are several key points in the year when you’re more likely to save on Apple devices – especially given Apple hardly holds sales of its own.

First up: When Apple has its next event. We expect this might be 16 March, 2021. As with past events, Apple is likely to announce new devices and upgrades, which means 2020’s devices will start seeing a price decline. 

Apple Back to School Sale US/UK – Apple may have started its Back to School sale in Australia, South America and Asia, but we’re still expecting the UK/US sales to begin – which will likely be around June or July. Student and staff in higher education can expect to get a free pair of AirPods with Mac or iPad purchases if Apple repeats the offer in the UK and US markets.

Prime Day 2021 – Amazon’s Prime Day is the retailer’s largest sales, promising discounts across thousands of devices – including Apple hardware. You’ll need to be a Prime member though to get access to exclusive discounts. Last year, Amazon made a departure from past years and held Prime Day in October instead of July. Amazon hasn’t confirmed what Prime Day 2021 will look like but we expect big savings!

Black Friday 2021/Cyber Monday 2021 – Of course, the grand-daddy of all sales is the Black Friday and Cyber Monday period with discounts from every major retailer. Last year we saw hundreds of pounds off the Apple Watch 5 smartwatches, refurbished Apple devices, discounts on iPads, the new M1 MacBooks and more. Apple also has its own Black Friday event. Last year it offered customers giftcards worth up to £120/US$150 with select purchases.